A website is one of the best tools to market your photography business. This is the first place those interested in your services are likely to visit to check your work to see if you are a good fit for the job. However, having a website where you showcase your art is not enough; it should have all the necessary information to effectively market your business.

One of the mistakes many businesses commit when creating their websites is focusing on things that don’t matter so much and ignoring crucial aspects that can be a put-off to potential clients. If your site is hard to navigate, that’s reason enough to lose a client no matter how good your work is.

A good website must always tick all the boxes of user-friendliness. If you are in the process of creating a website for your business or updating what you already have, BitStarz is a great place to get inspiration from, especially if your goal is to improve interactivity and user-friendliness.

Qualities of a Great Website

Effective contact page: There is nothing as discouraging as when a client wants to get in touch with you but can’t find your contact information. Always make your contacts accessible by placing the details in the right place, for instance, at the footer of the website.

Clear navigation: Aesthetics are important but don’t sacrifice superb usability for a good-looking website. Create a balance between the two to serve the purpose it is meant to for your business.

Your ‘about’ page: This is the only chance you have to convince a potential client to browse through your site. Your ‘about’ page must be compelling, but it should also subtly explain your business’s values.

These are the top three features you must get right, but the list is endless.